BetaPrivate by default
Right routine, fewer guesses
Answer a few questions. We design a K‑Beauty routine around your skin, budget, and region—fragrance‑free and sensitive‑skin options included.
VogueHypebaeInto The GlossAllureCosmeticsDesignMarie Claire
How Routinique works
A routine that adapts to you—budget‑aware and region‑smart.
Tell us about your skin
Skin type, concerns, sensitivity, and budget. No account required to preview.
We build your routine
Products and actives matched to your profile—with fragrance‑free & pregnancy‑friendly options.
You keep the glow
Clear AM/PM steps, reminders and easy swaps as your skin or season changes.
Formulated for you
We start with actives that actually move the needle for your concerns—then filter by your sensitivities and preferences. Choose fragrance‑free, EO‑free, vegan, and pregnancy‑friendly options. We also keep regional availability and price in mind so swaps remain simple.
Fragrance‑freeEO‑freePregnancy‑friendlyVeganBudget‑awareRegion‑smart
What people say
“The first routine that didn’t feel like guesswork. Products make sense and my skin finally calmed down.”
“I love that it respects sensitivity and budget. My AM/PM steps are clear—no more doom‑scrolling for answers.”
“It’s editorial, not clinical—but the ingredient logic is smart. Swapping for seasons was effortless.”